Here’s a great article from Pardot about keeping your website and marketing content customer-focused. The main points?
1. Do a quick Google search about your industry, and look at the common phrases that people are searching. This is the content they’ll find helpful!
2. Look at your language choices – begin sentences with a call to action, rather than what you’re trying to sell.
3. View your website as a resource, and organize its structure with that in mind.
Which website do you think is the most customer-centric?